A plant, specifically. Encourage the genetic diversity of food crops by demanding something odd that you wouldn't normally eat. If we all demand crops that are not one of the few common breeds, it will help prevent all of our food becoming the same variety of a few crops.
This can be a whole new type of plant or just a different breed of common plants. For example, did you know there are hundreds of different kinds bananas?
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Tomo Says:I'm the dog. They're the developers. But we both know who's more awesome.